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Apex
A mobile-first fitness tracking app designed for performance athletes.
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Context
The Challenge
Problem
Existing fitness apps were either too complex or too simple. Athletes needed precise tracking without overwhelming interfaces.
Approach
We conducted extensive user testing with athletes.
- Streamlined data input during workouts
- Real-time performance visualization
- Personalized coaching insights
Design System
Every element was crafted to create a cohesive visual language that reinforces the brand's identity while maintaining functional clarity.
Impact
The Outcome
Apex became the #1 rated fitness app for serious athletes.
4.9
App Store rating
120k+
Active users
95%
Weekly retention
The UX is flawless. Winkla Studio created an app that actually understands athletes.
Apex Athletics
CEO
